Charting the future of public relations
Mondelez: Paid Media Critical To PR Industry Relevance Among CMOs
Arun Sudhaman
Holmes Report
President/Editor-in-Chief

Mondelez: Paid Media Critical To PR Industry Relevance Among CMOs

Mondelez VP Bonin Bough thinks PR firms must build relationships with paid media execs, as the influence of their traditional comms clients wanes.

Arun Sudhaman

View Style:

Load 3 More
comments powered by Disqus