NEW YORK—The Morris + King Company has been retained by the University of California, San Francisco, and the Foundation for the National Institutes of Health to create awareness for three projects during October for Breast Cancer Awareness Month.
MKC will develop and execute a public relations campaign to create maximum media impact for and widespread awareness of BreastCancerTrials.org, the FNIH Biomarkers Consortium I-SPY 2 clinical trial for breast cancer, which launched this March at the National Press Club, and the Athena longitudinal study, which is taking place throughout California on five UC medical campuses beginning this fall.
The campaigns will draw on MKC’s experience in the health care sector, while also capitalizing on the capabilities of SeisMK, MKC’s digital and social media division.
MKC also announced today that it has been retained by the Department of Neurological Surgery at the University of California, San Francisco as agency of record. MKC will develop and execute a multi-tiered public relations campaign that encompasses traditional and new media components.