Global PR Summit 2015
The most important event in the global communications world’s calendar. 26-28 Oct in Miami.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Only about a quarter (28 percent) of organizations with a corporate social responsibility strategy are integrating it into their corporate communications strategy.
Holmes Report 14 Mar 2013 // 12:00AM GMT
Only about a quarter (28 percent) of organizations with a corporate social responsibility strategy are integrating it into their corporate communications strategy, according to the latest Grayling Pulse survey, based on responses from more than 1,300 corporate communications executives worldwide.
Many organizations (37 percent) allocate just 10 percent of their overall communications budget to CSR communications, and only half (52 percent) believe the media are interested in covering CSR activities. Even so, few companies are taking their CSR message directly to stakeholders through social media: only 12 percent of respondents use social media to communicate their CSR activity.
This is despite that fact that respondents believe their CSR and sustainability activities have the greatest impact on their corporate reputation (cited by 30.1 percent of respondents). Other positive impacts include employee relations (17.7 percent) and stakeholder relations (15.5 percent).
The survey also found that only 15 percent of organizations have a fully developed CSR or sustainability strategy, while 26 percent have no official strategy at all.
According to Sarah Howe, international strategy lead consultant for Grayling’s Future Planet unit, “Pioneers have proven that competitive advantage can be gained through embedding sustainability into their businesses, marketing and communications. However, many more organisations now need to follow in the slipstream and evolve largely reputation defence and risk management approaches into long-term business strategy if they are to truly reap the benefits.”
Other findings include:
• The sectors that believe they have the best performance in CSR and sustainability are consumer and retail (58 percent), transportation, automotive and logistics (53 percent) and energy, environment and industry (53 percent);
• the top three areas of focus for CSR/sustainability programmes are; community and corporate social responsibility (16 percent); waste and recycling (13 percent) and philanthropy and volunteering (11 percent)
• The size of company influences how businesses are communicating their CSR and Sustainability strategies: annual reports and internal communications are the priority in large organisations with over 1000 employees; medium businesses (those with 250-1,000 staff) employ media relations plus internal communications mostly; smaller companies (less than 250 staff) are embracing social media.
Arun Sudhaman 02 Oct 2015
Asia's two most powerful leaders tried hard to win the soft power battle during their recent US tour ...
Aarti Shah 01 Sep 2015
In the U.S., new parents are often left stitching together a confusing patchwork of leave. The PR in ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2014