NEW YORK—Motorola has selected Weber Shandwick as agency of record to support public relations activities for its North American mobile devices and home business, Motorola Mobility. The assignment includes support for Motorola Mobility's corporate, consumer and business-to-business communications.
"In a fast-paced industry, we need a communications partner that brings outstanding digital expertise and bench strength to increase awareness among consumers and influencers," says Jennifer Erickson, chief communications officer for Motorola Mobility. "We were very impressed with Weber Shandwick's insightful approach, agility, extensive expertise in mobile devices and entertainment, and reputation for flawless execution."
Motorola Mobility develops products that bring personalized media and mobile experiences together to meet the consumer demand for video and interactive services. Its portfolio of products includes mobile-converged devices and smartphones, wireless accessories, and digital entertainment devices for the home.