Motorsports Giant NHRA Selects Edelman
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Holmes Report
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Motorsports Giant NHRA Selects Edelman

NHRA, the world’s largest motorsports organization, has retained Edelman Public Relations to provide support and counsel with the implementation of its national public relations campaign in support of The NHRA POWERade Drag Racing Series.

Paul Holmes

GLENDORA, CA—NHRA, the world’s largest motorsports organization, has retained Edelman Public Relations to provide support and counsel with the implementation of its national public relations campaign in support of The NHRA POWERade Drag Racing Series. The appointment comes in the wake of a two-year extension of the NHRA Series’ title sponsorship with the Coca-Cola Company and a strategic partnership with global sports and entertainment firm IMG to assist with sponsorship sales.

 

“This partnership further exemplifies our resolve to bring the quickest, fastest and most entertaining form of Motorsports to market in the mainstream community,” says Jerry Archambeault, NHRA vice president of public relations and communications. “We have a great story to tell and Edelman has a proven track record in motorsports.”

 

Edelman’s team will be led by Gregory Lee Hendricks, head of the firm’s motorsports division based in its Chicago office. He will be supported by a team of motorsports and sports and entertainment experts around the company’s

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