MS&L's Elliot Joins Rolex, Moravick Moves to London
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MS&L's Elliot Joins Rolex, Moravick Moves to London

After 10 years leading the U.K. operations of Manning Selvage & Lee, Jackie Elliot is leaving the international public relations firm to become director of communications for Swiss watchmaker Rolex.

Paul Holmes

  LONDON, August 16—After 10 years leading the U.K. operations of Manning Selvage & Lee, Jackie Elliot is leaving the international public relations firm to become director of communications for Swiss watchmaker Rolex. She will be replaced as managing director of MS&L London by Ann Moravick, a senior vice president and managing director of the firm’s healthcare practice.
 
In her new position, Elliot will have responsibility for the company’s advertising and sponsorship as well as the public relations function, which includes marketing and corporate communications. She will relocate to the company’s headquarters, where she will report directly to Rolex chairman Patrick Heiniger, replacing Pascal O’Neall, who left as manager of communications nine months ago.
 
“I would not have left Manning Selvage & Lee to work for another agency,” she says, “But Rolex has been a client in London for about 10 years and when I was offered this opportunity it was just too interesting to turn down. I have worked alongside advertising agencies for years and I have been involved in programs that included PR and advertising and sponsorship. The opportunity to make the programs happen for a company with the reputation of Rolex was just irresistible.”
 
Elliott had worked on several programs for Rolex, including the prestigious international Rolex Awards for Enterprise competition. The privately held company will be 100 years old in 2005, and one of her priorities will be planning for the centennial celebration.
 
Elliott joined MS&L in 1990 as joint managing director alongside Alasdair Sutherland, now the firm’s executive vice president of international strategic development. At the time, MS&L’s London operations consisted of six people “and our offices were above a shoe shop in Knightsbridge,” she says. Today, the firm has 80 people in London and is ranked just outside the top 20 PR firms in the U.K., with strong practices in healthcare, technology, and corporate communications.
 
The healthcare practice is one reason Moravick was a good choice to take over, according to Elliot. In her capacity as head of the global healthcare group, Moravick has spent considerable time in the London office, working with senior team members.
 
Under Moravick’s leadership, the size of the firm’s healthcare practice has doubled adding programs for clients including Pharmacia, Pfizer, Procter & Gamble, Coopers & Lybrand, GE Capital, Eli Lilly & Company, and Hoffmann-La Roche. Moravick is also co-founder of MS&L’s Vision Factory, a specialized global team, which focuses on the development and integration of innovative planning and evaluation tools.
 
According to MS&L chairman and CEO Lou Capozzi, “Jackie was one of the founders of the London office and helped to build a strong presence for MS&L not only in London, but throughout Europe. It is very appropriate to be turning the London office over to Ann, a MS&L veteran skilled at training teams to deliver the highest level of strategic counsel and service to their clients.”
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