MS&L Adds $1m Staples Account
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MS&L Adds $1m Staples Account

Manning Selvage & Lee has beaten out Burson-Marsteller and Weber Shandwick Worldwide for a seven-figure assignment as agency of record for retailer Staples.

Paul Holmes

BOSTON, January 15—Manning Selvage & Lee has beaten out Burson-Marsteller and Weber Shandwick Worldwide for a seven-figure assignment as agency of record for retailer Staples. MS&L will provide PR counsel for all of Staples’ core business sectors including corporate, contract, delivery and retail.
 
“It was important for us to choose a strategically-based public relations firm that understands our mission and can successfully integrate Staples messages across all of our business segments,” says Staples executive vice president of marketing Shira Goodman.
 
Staples is an $11 billion retailer of office supplies and services to consumers and businesses.
 
The account will be based in MS&L’s Boston office and will be led by managing director Marie van Luling.
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