MS&L Launches "Connected Living" Practice
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MS&L Launches "Connected Living" Practice

MS&L London has launched Connected Living, a new practice within the agency’s consumer division. Led by director Justin Crosby, Connected Living will target the space where technology and consumers are interacting.

Paul Holmes

LONDON—MS&L London has launched Connected Living, a new practice within the agency’s consumer division. Led by director Justin Crosby, Connected Living will target the space where technology and consumers are interacting, creating and sharing content, working with clients primarily in the telecoms and media, consumer electronics, entertainment and video gaming and digital sectors, combining proprietary insight and research tools with a team of experienced consultants.

“Connected Living’s focus is in the identification, understanding and building of our connection points with technology and how they deliver lifestyle benefits to consumers,” says Crosby.

Adds Kelly Walsh, deputy CEO and MD of MS&L’s consumer division: “Today’s marketplace is being redefined by the impact of technological innovation, business transformation and societal change which is fundamentally altering marketing communications. We see a real opportunity in the current downturn to provide clients

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