NEW YORK—Manning Selvage & Lee’s Latin American network has formed a regional crisis and issues management and media training practice. The new practice will be managed from the agency’s two strategic hubs in the region, Andreoli/MS&L in Sao Paulo and Muchnik Alurralde Jasper & Associates/MS&L in Buenos Aires, as well as Dickins & Associates, an MS&L affiliate in Mexico. It will offer strategic crisis communications support, issues management counsel and executive media training for its clients.
“Latin America can be a complex market because of its different geographies and many media outlets,” says Paulo Andreoli, CEO of Andreoli/MS&L. “A regional media relations and crisis and issues management offering will help us combine resources and experience to give our clients the most comprehensive counsel and support they need.”
In addition to Brazil and Buenos Aires, MS&L’s Latin American network includes offices in Mexico; Puerto Rico; Miami; Venezuela; Peru; Bolivia; Costa Rica; Colombia; Chile; Uruguay; Paraguay and Equador. Its clients include Intel; Microsoft Latin America; AC Nielsen Latin America; World Economic Forum; 3G Americas; Inmarsat and Philips.