PARIS—MS&L Group, formed last year by the merger of Publicis Groupe’s public relations and events operations, has launched its digital PR practice in Europe, bringing together the network’s existing digitally-focused offerings under the leadership of Stanislas Magniant. The practice will provide social media analysis, online PR, community management and digital content strategies for MS&LGroup’s local and international clients.
Says Olivier Fleurot, CEO of MS&LGroup: “Eight out of 10 brand executives expect an increase in digital projects over the next 12 months, so this is all about meeting a very real demand. The mix of our global capabilities and geographical reach, with the strong local insight that exists in each country, is a very potent one for clients looking for expert guidance.”
Employing more than 70 staff across hubs in Paris, Frankfurt, Milan, Sofia, Amsterdam, Stockholm and London, the digital practice in EMEA has experience working with clients including Procter and Gamble, Carrefour and GDF Suez.
Magniant has more than 10 years experience in online PR for corporate and public affairs clients in Europe and the U.S. He began his career at Mindshare Interactive in Washington D.C., and joined Publicis Consultants in Paris in 2002.