NEW YORK—MS&LGroup has hired Michael Sullivan as its North American director of its consumer marketing practice, which represents some of the world's biggest brands, including Procter & Gamble, Heineken, Moet Hennessy, Outback Steakhouse, General Motors and Best Buy. Sullivan will be based in the agency's New York office, and will report to Jim Tsokanos, president of the Americas and Renee Wilson, managing director of MS&L New York.
Sullivan will work to expand MS&L's consumer capabilities across the North American network. Additionally, he will contribute to business development, create new client services and offerings, along with providing thought leadership. He also will manage the global portfolio of Procter & Gamble's gastrointestinal brands, including Prilosec OTC, Metamucil, Pepto-Bismol and Align.
Sullivan was most recently Principal of SullivanBremer, and previously served as president of DeVries Public Relations.