NEW YORK—CRO (Corporate Responsibility Officer) magazine has named MS&L its public relations partner for 2009. CRO and MS&L will work together to promote the corporate responsibility, governance and sustainability efforts of national businesses and nonprofits. The year-long partnership includes PR support for CRO Magazine’s annual 100 Best Corporate Citizens list, CRO Summits, TheCRO.com and the professional development activities of the CRO Association.
MS&L, which was ranked by CRO as the top public relations firm in corporate responsibility in 2008, will raise awareness of the growing importance of corporate citizenship, sustainability and cause marketing efforts.
The appointment follows on the heels of MS&L’s launch of a new social activism marketing practice, which combines corporate social responsibility and cause marketing capabilities with digital tools to create social movements designed to move messages, product and profit on behalf of companies and brands.