LONDON—Manning Selvage & Lee has won the global brief to build brand awareness of Argentium Sterling Silver, a new silver alloy that is hoping to create the world’s first premium silver brand. Argentium International, which owns the worldwide patents for Argentium Sterling Silver, is working with MS&L to deliver an integrated marketing communications strategy in multiple markets.
The account will be run out of MS&L’s
According to Richard Leyens, CEO of Argentium International: “It was important for us to work with an agency that balanced enthusiasm for the product with an ability to work within a specialist sector. MS&L had the right credentials and a great attitude. We’re looking forward to taking Argentium to the next stage, working alongside Jonathan and his team.”