MS&L to Raise Global Awareness of Argentium Silver
Charting the future of public relations
Holmes Report
CEO

MS&L to Raise Global Awareness of Argentium Silver

Manning Selvage & Lee has won the global brief to build brand awareness of Argentium Sterling Silver, a new silver alloy that is hoping to create the world’s first premium silver brand.

Paul Holmes

LONDON—Manning Selvage & Lee has won the global brief to build brand awareness of Argentium Sterling Silver, a new silver alloy that is hoping to create the world’s first premium silver brand. Argentium International, which owns the worldwide patents for Argentium Sterling Silver, is working with MS&L to deliver an integrated marketing communications strategy in multiple markets.

 

The account will be run out of MS&L’s London office and lead by corporate group director, Jonathan Sinnatt. The initial focus of activity will be on a corporate and business-to-business campaign, building the brand’s reputation amongst manufacturers, jewellers and industry influencers in key markets across the world.

 

According to Richard Leyens, CEO of Argentium International: “It was important for us to work with an agency that balanced enthusiasm for the product with an ability to work within a specialist sector. MS&L had the right credentials and a great attitude. We’re looking forward to taking Argentium to the next stage, working alongside Jonathan and his team.”    

View Style:

Load 3 More
comments powered by Disqus