ANN ARBOR, MI—The Hass MS&L unit of Manning Selvage & Lee has launched a new practice advising corporations about how to deal with the rapidly expanding blogosphere. More than eight million blogs exist already, and a new weblog is launched every six seconds, according to the Pew Internet & American Life Project.
“Consumers have gotten into the habit of discussing companies and products on message boards, web sites and blogs, and corporations ignore these conversations at their peril,” says Hass MS&L CEO Mark Hass. “Smart corporate communicators are building consumer-generated media strategies into their outreach and monitoring plans.”
The new blogging practice, MS&L BlogWorks, includes a comprehensive range of services: corporate blog strategy, hosting and implementation; blog monitoring; and blogger media relations. Hass MS&L has successfully worked with global clients to launch corporate blogs and to deal with the issues they raise and with related technologies such as podcasting and RSS feeds.
The firm plans to launch its own PR blog this month.
“As the communications equation moves quickly from traditional one-to-many channels toward a one-to-one conversation, it’s important that companies are informed and involved in the discussion,” says Jud Branam, managing director of the firm’s Ann Arbor office. “Our blog services are designed to help our clients ease into this critical new area of communications.”