NEW YORK—Following a competitive review, executive search giant Heidrick & Struggles International has appointed Manning Selvage & Lee as its agency of record. MS&L will work with Heidrick & Struggles on a multi-tiered corporate communications campaign combining elements of thought leadership, national media relations, influencer relations and digital communications.
MS&L was chosen after an agency review involving five top firms. The firm’s New York office will lead the account.
“We were very impressed with MS&L’s strategic thinking, creative ideas and passion,” says Elizabeth Krupnick, Heidrick & Struggles’ chief marketing officer. “In addition to its understanding of our business needs, it has strong vertical industry media relations and digital media expertise, which will be critical to our success reaching C-suite executives and their influencers.”
Heidrick & Struggles is the latest in a series of high-profile wins for MS&L’s New York corporate practice, including CIT and Chase Paymentech. The group’s clients include Guardian Life Insurance, JP Morgan Chase, PricewaterhouseCoopers, and TurboTax, among others.