CHICAGO—Sealy Corporation, a leading mattress bedding manufacturer, has selected MSLGroup as its public relations agency. The relationship will be managed from MSL's Chicago office, which will work closely with sister agencies Leo Burnett and Spark to drive brand awareness and preference for Sealy.
MSL has been aiding in the launch of the Next Generation Sealy Posturepedic mattress line through ongoing media and social media outreach. For 2011, to support the launch of the new Sealy Posturepedic line, Sealy created its integrated "Whatever you do in bed, Sealy supports it" campaign to showcase the role of the bed in consumers' lives beyond just sleep.
MSL is providing campaign and product support at key furniture shows such as the Las Vegas Market and High Point, as well as engaging consumers through online and offline public relations channels.
According to Jamie Piper, director of marketing and communications, Sealy, "Consumers are connecting with products more and more through a variety of mediums, most notably, digitally in blogs, Twitter and online forums. MSLGroup is bringing our marketing to life by leveraging a holistic, 360-degree approach to public relations to reach consumers at every touch point."
SAN FRANCISCO—MSL San Francisco has been selected by Ancestry.com, a leading online family history resource, as its consumer and social media agency. MSL San Francisco will work with Ancestry.com to lead consumer outreach within the United States, including introducing new historical collections, increasing brand reputation and enhancing the company’s social media presence. According to Simon Ziviani, global director for public relations at Ancestry.com, the MSL team “provides sound, strategic counsel while constantly introducing creative ideas and innovative approaches to our key audiences that will drive results.”