NEW YORK—To optimize its food, nutrition and beverage expertise MSLGroup Americas has combined all of its resources in the category into a single specialty group, led by Steve Bryant out of the former Publicis Consultants USA office that is now rebranded as MSL Seattle. Bryant will be supported by agency veteran Caryn Carmer in New York.
With a client roster that includes Nestlé, OSI/Outback, Coca-Cola, Sunkist Growers, United Soybean Board and Heineken and resources that include a full culinary facility, specialized research programs, on-staff registered dietitians and industry experts, MSLGroup managed an eight-figure book of food business in the region.
The new Americas group will include the agency’s deep food expertise in Latin America (Brazil and Argentina) and will link to MSLGroup’s additional expertise in Europe and Asia.
“By combining our food and beverage resources and specialists in a single group, we are able to look beyond geography and build innovative solutions around client needs,” says MSL Americas president Jim Tsokanos.
Bryant will also serve as managing director of MSL Seattle. MSLGroup also has another unit based in Seattle, the PBJS events and experiential business. PBJS is not affected by the moves and will retain its current name.
MSLGroup Americas will also continue to serve several clients with the Publicis Consultants USA brand.