MSLGroup Nets Multi-Market Glossybox Assignment
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MSLGroup Nets Multi-Market Glossybox Assignment

Beauty venture has tapped MSLGroup Germany to provide PR support in three European markets.

Arun Sudhaman

BERLIN--Beauty venture Glossybox has tapped MSLGroup Germany to provide international PR support.

The company, which sends beauty products to subscribers based on their personal profiles, has handed MSL PR duties for Germany, Austria and Switzerland. In addition, the firm is tasked with coordinating global communications.

Glossbox's investors include Rocket Internet, the German internet giant that already works with MSLGroup.

"For a young, global and fast-growing company like Glossybox, it is crucial to know a competent and internationally networked partner at its side," said Glossybox CEO Charles von Abercron. "We were convinced by the dedicated team of consultants that not only offers great expertise in the fields of beauty and lifestyle but also in the areas of corporate communications and digital ventures."

Founded in Berlin 2011, Glossybox is now available in 15 countries.

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