By Arun Sudhaman
HARTFORD: United Technologies Corporation (UTC), the US conglomerate that owns a string of high-tech businesses, has selected MSLGroup to oversee a new global PR brief, following a keenly-contested review.
The Holmes Report understands that MSLGroup prevailed against a number of contending networks, including Porter Novelli, Burson-Marsteller and Ogilvy PR. The strategic PR brief, valued at as much as $1 million, focuses on North America and emerging markets, including China.
While UTC PR manager John Moran did not respond to request for comment, the status of UK incumbent Euro RSCG PR, which also oversees European markets, is not believed to be in danger.
According to a copy of the RFP, the 18-month contract includes the creation of a global PR plan, supporting key areas such as energy efficiency and climate change, aerospace, emerging markets and government affairs.
Despite UTC’s presence on a ‘Toxic 100’ polluter list, the $50 billion company is regularly cited for its progressive and successful sustainability policies. It has been named to the Dow Jones Sustainability Index for 11 years, and has also been named to the FTSE KLD Global Climate 100 Index – as one of 100 public companies that demonstrate the greatest potential for tackling climate change.
The brief covers both traditional PR and social media, and also calls for crisis counsel and business unit support.
Among UTC’s better known business units are Otis elevators and Carrier airconditioning systems. The company is also a major military contractor through its Hamilton Sundstrand, Pratt & Whitney, and Sikorsky Aircraft businesses.