SAN FRANCISCO—Following a competitive review of more than a dozen agencies, NAMM, the trade association of the musical instruments and products industry, has selected Manning Selvage & Lee as its agency of record. MS&L’s San Francisco office will lead the account.
MS&L and NAMM will work together to build a national campaign to increase recreational music making, help raise awareness of the research-based benefits of music education and support NAMM with other PR efforts, including its annual industry trade shows. MS&L will handle brand strategy, interactive communications, media relations and influencer marketing programs for the company. Several MS&L offices, including Los Angeles and Ann Arbor, Mich,, will work on the account.
According to Scott Robertson, director of marketing and communications for NAMM, “MS&L understood the diversity of our industry, its unique challenges and its tremendous opportunities. It was clear that the MS&L team is passionate about making music and ready to create a program that puts a spotlight on the recreational music making and international music products industry.”