MWW Acquires Innovation And Development Lab Ideation
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MWW Acquires Innovation And Development Lab Ideation

Ideation founder Robert Dilio becomes chief technology officer at MWW.

Holmes Report

NEW YORK—MWW has acquired Ideation, an innovation and development lab founded by Robert Dilio, who will join MWW as chief technology officer.

Dilio brings more than two decades of experience in software development, digital architecture, social strategy and product management and will be responsible for technology innovation and will build custom solutions for clients across the agency by leveraging real-time data and user behavior analytics.

Dilio will also work to develop additional proprietary intellectual property for MWW using his deep understanding of data and technology.

Ideation creates experiences for clients driven by real-time data. Dilio also developed Related Noise, a social media platform, which has helped social media campaigns for Twitter and Axe for the 2014 Super Bowl, Entertainment Weekly at Comic-Con, as well as campaigns for top retailers and fashion brands.


He previously served as chief technology officer at luxury e-commerce retailer Crane & Co, and was the co-founder and senior VP of engineering at iLevel Solutions, a financial tech startup.
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