MWW Adds Acatris to Nutraceuticals Practice
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MWW Adds Acatris to Nutraceuticals Practice

MWW Group has been retained by Acatris USA to launch a national consumer education campaign promoting the company and its products LinumLife, SoyLife and FenuLife.

Paul Holmes

CHICAGO—MWW Group has been retained by Acatris USA to launch a national consumer education campaign promoting the company and its products LinumLife, SoyLife and FenuLife.

MWW is implementing an integrated consumer education and outreach campaign launching Acatris’ innovative flax lignan ingredient, LinumLife Extra to the nutraceuticals, functional foods, retailer and consumer markets.  Strategic market positioning, scientific support and consumer education messages will be communicated through media relations, special events, trade show support, speaking engagements and customer communications. 

The program is also designed to expand brand awareness and growth of Acatris USA’s existing soy and fenugreek ingredients.

In addition to Acatris USA, MWW Group’s representative clients in the nutritionals and functional foods practice include Natural Health Sciences, U.S. Nutraceuticals, BioCell Collagen II and Bally Total Fitness’ proprietary line of nutritional supplements and meal replacement products. 

CHICAGO—MWW Group is expanding its efforts for long time client, Natural Health Science to increase brand awareness of its antioxidant ingredient, Pycnogenol, in the national consumer marketplace.

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