NEW YORK—MWW Group has been retained to help guide public relations strategy for Employers, a small business insurance specialist. MWW will lead a communications program to build brand awareness for Employers within the insurance sector and to elevate the company's profile as an advocate for small business. The campaign will draw upon MWW Group's expertise in financial media relations, thought leadership and corporate positioning, B2B communications and investor relations.
The account will be led out of MWW Group's New York office.
"MWW Group's deep knowledge of the insurance sector and core competencies in financial media relations, corporate positioning, B2B and investor relations made it uniquely suited to serve as a partner to Employers," said Ty Vukelich, vice president, corporate marketing at Employers. "MWW Group will play a pivotal role in helping to guide our communications strategy as we continue to establish a foothold within our sector and grow our brand's national reputation."