EAST RUTHERFORD, NJ—MWW Group has added Kas Rigas as a senior vice president in its consumer lifestyle marketing practice. Rigas brings more than 15 years of experience developing and implementing public relations campaigns for lifestyle and luxury brands.
Prior to joining MWW Group, Rigas served as senior vice president at DKC Public Relations & Integrated Marketing where she was worked with global companies including American Greetings, BBC, Discovery Channel, FAO Schwarz and Tropicana, among many others.
Prior to DKC, Rigas worked at Ruder Finn developing strategic global, regional, and local communications programs. At Rubenstein Associates she represented BMW of North America and spearheaded the launch of the Mini Cooper. Earlier, Rigas served as a senior consultant for GPC Communications (now Fleishman-Hillard Canada).