DALLAS—MWW Group has been retained as public relations agency of record for Prodea Systems, which expects to launch a home digital entertainment product next year. As agency of record, MWW will develop and implement strategic positioning initiatives, industry analyst relations programs and media relations initiatives to introduce the new product to the market and facilitate relationships with industry influencers, customers and partners.
“We selected MWW Group as our agency of record because of its deep understanding of the digital home space and expertise in telecommunications, consumer electronics and corporate reputation,” says Terri Griffin, vice president of marketing for Prodea Systems. “We sought to partner with a highly- responsive agency that provides hands-on attention from senior-level strategists, and MWW Group was the clear choice.”
The company is headquartered in Dallas with locations in Chennai, India and Beijing, China.