EAST RUTHERFORD—The MWW Group has launched a new brownfield redevelopment practice, representing companies seeking to reuse former industrial properties. Two new clients—EnCap Golf Holdings and OENJ Cherokee—have hired MWW to lead communications campaigns for brownfield redevelopment projects, and the firm will employ its proprietary DialogBuilder technology and SitingIQ services to manage public affairs initiatives on behalf of both clients.
According to executive vice president Bob Sommer, “Brownfield redevelopment projects require a highly strategic communications plan as they can face opposition from local residents, elected officials and environmental lobbyists. Our team has more than a decade of expertise helping clients navigate the regulatory permit approval maze and educating communities about the benefits of redevelopment projects.”
Using its DialogBuilder technology, MWW will develop and implement a community relations campaign to educate consumers and mobilize support for the two projects. DialogBuilder establishes two-way, custom-tailored communications between clients and the core constituencies of their target audiences. SitingIQ, meanwhile, provides clients with accurate, up-to-the-minute information on local attitudes towards development.
Michael Turner, a vice president in MWW’s public affairs practice, will manage the brownfield redevelopment practice.