EAST RUTHERFORD, NJ—MWW Group has launched MWW Pulse, which brings together a panel of online thought leaders focused on creating an online conversation and providing new insights relevant to critical industries and business categories. The first MWW Pulse panel will focus on sustainability and the environment followed by health & wellness, consumer technology and personal finance.
“MWW Pulse is a call-to-action urging companies and thought leaders to discuss and analyze issues that affect their respective industries from various stakeholder point-of-views and in an open and transparent manner,” says Michael Kempner, president and CEO of MWW Group. “This platform will serve as an online 'think tank' bringing together influencers in a productive, meaningful conversation. We chose to tackle sustainability and responsible environmental stewardship as our first focus group as these issues are critical to our staff, clients, end users and the customers of our clients and have implications that go well beyond the course of normal business."
MWW Pulse will aggregate information and commentary from online influencers on major business issues. The panelists will use blog posts, video and audio media to share opinions and interact with industry audiences, consumers and MWW Group clients.
The Sustainability and Environment panel will feature industry experts Jasmin Malik Chua of Inhabitot and Ecouterre; Adam Shake of Twilight Earth; Maureen O'Connor of The Alternative Consumer; Stephen Del Percio of GreenbuildingsNYC; and Janet Dean of The Green Mom Review.