EAST RUTHERFORD, NJ—MWW Group has introduced ScienceDialogue, a proprietary strategic process to communicate scientific research to consumers and specialized constituencies such as medical experts. Created by MWW’s nutritionals and functional foods practice, ScienceDialogue considers the research process and findings as well as a client’s business objectives and target demographics to formulate an effective communications strategy and key messages designed for optimal results.
“Credible research deserves a disciplined communications approach that employs effective tactics and messages to educate consumer constituencies and key influencers. MWW created ScienceDialogue to ensure that our clients realize maximum communications benefit from their research investment,” says Michael Kempner, president and CEO of MWW. “Whether clients are seeking to market their research to targeted consumer groups, such as arthritis sufferers, or specialized medical constituencies, such as dietitians or orthopedic surgeons, ScienceDialogue cultivates, advocates and educates target audiences through the right communications vehicles, with the right message at the right time.”
MWW Group is currently using ScienceDialogue in several research assignments. The agency is promoting several studies for Natural Health Science, including new research that shows how French maritime pine bark extract, Pycnogenol, can help reduce leg and ankle swelling during air travel. MWW Group was also tapped by Acatris to communicate research on flax lignans.