MWW Named Agency Of Record For Subaru
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

MWW Named Agency Of Record For Subaru

MWW Group has been selected as agency of record for Subaru of America.

Holmes Report

NEW YORK—MWW Group has been selected as agency of record for Subaru of America. MWW Group’s consumer lifestyle marketing practice will spearhead a program promoting Subaru among lifestyle media and elevating consumer awareness.

The program will involve MWW’s consumer lifestyle and automotive experts with a wide range of media and influencer relationships in traditional and social channels. It will also leverage Dialogue Digital, MWW’s digital and social media marketing practice, to engage Subaru’s community of owners and enthusiasts through social media.

“MWW Group impressed us with its knowledge and leadership in building high profile consumer brands, and its deep level of expertise in the automotive lifestyle sector,” says Michael McHale, director, corporate communications, Subaru of America.

The Subaru account will be led out of MWW Group’s New York office along with a West Coast team based in Los Angeles.

 

Article tags
Automotive
View Style:

Load 3 More
comments powered by Disqus