Charting the future of public relations
MWW, New Jersey Economic Development Authority Take Home Platinum At SABRE Awards
Holmes Report
Holmes Report
News and insights from the global PR industry

MWW, New Jersey Economic Development Authority Take Home Platinum At SABRE Awards

MWW’S work for the New Jersey Economic Development Authority in the wake of Hurricane Sandy took home the Platinum SABRE award.

Holmes Report

NEW YORK—MWW’S work for the New Jersey Economic Development Authority in the wake of Hurricane Sandy, “Making ‘Stronger than the Storm’ A Self-Fulfilling Prophecy for NJ Shore Businesses and Communities,” took home the Platinum SABRE for the best public relations program of 2013 at the SABRE Awards ceremony on May 6.

The integrated campaign, which helped drive an increase in hotel occupancy rates in New Jersey in the wake of the devastating super-storm, beat out four other finalists for the best in show award: a Scranton-only SuperBowl ad for Quill.com and its Dunder Mifflin brand, conducted by Olson Engage; a brand marketing program for Hawaiian Tropic, conducted by Edelman; the Wendy’s pretzel bacon cheeseburger launch, handled by Ketchum; and the World Hunger Relief CSR program for Yum Brands by Weber Shandwick.

In addition, Allison + Partners was named North American Agency of the Year, having also taken home our Midsize Agency of the Year honors; Olson Engage was named Specialist Agency of the Year; and ReviveHealth was named the Best Agency to Work For.

It was a good night too for agencies such as Edelman (which took home seven Gold and Diamond awards) and Ketchum (six). Other multiple award winners included Ogilvy Public Relations (four awards), and Allison + Partners, MSLGroup, Padilla CRT and Spong (three each). A complete list of winners follows:

2014 AMERICAS SABRE AWARD WINNERS

DIAMOND SABRE AWARD CATEGORIES
COMPANY OF THE YEAR                    
MasterCard Worldwide        
MasterCard with Ketchum

CEO OF THE YEAR                     
Doug Parker: The CEO Who Leveraged Communications to Make the Combination of US Airways and American Airlines a Reality  
US Airways with Joele Frank and SKD Knickerbocker
                      
BRAND-BUILDING                     
Gillette Asks "How Does The Man of Steel Shave?"
Gillette with Ketchum

REPUTATION MANAGEMENT           
Manufacturing Matters: GE Helps Reignite America's Industrial Renewal 
General Electric with Edelman

RESEARCH AND PLANNING              
"Promoting the Power of .ORG Worldwide: Going Global in Advance of an Internet Evolution"
Public Interest Registry with Allison+Partners

MEASUREMENT AND EVALUATION           
Convincing the C-Suite: The Proven Power of the Influence Scoring System (ISS)
BMC Software

PRACTICE AREAS CATEGORIES
MARKETING COMMUNICATIONS
B2B MARKETING           
From Treading Water to Making Waves: The Story of Dow Water & Process Solutions   
Dow Water & Process Solutions with Gibbs&Soell

CONSUMER MARKETING (EXISTING PRODUCT)          
Dove Real Beauty Sketches 
Dove / Unilever with Edelman
CONSUMER MARKETING (NEW PRODUCT)                     
Filip: A Little Device For a Big World         
Filip Technologies with MSLGROUP

INTEGRATED MARKETING               
ChapStick® Sessions Makes New Talent Shine       
ChapStick®/Pfizer Consumer Healthcare with Coyne Public Relations

CORPORATE REPUTATION
INSTITUTIONAL IMAGE                      
The New Hertz         
The Hertz Corporation with Ketchum

EMPLOYEE COMMUNICATIONS                  
Transforming employee communications to power Hewlett-Packard's Turnaround
Hewlett-Packard (HP) with Edelman
 

EXECUTIVE LEADERSHIP                  
Long Live Life: Starting a Movement Through Emotional Engagement     
Novartis with Ruder Finn
                      
FINANCIAL COMMUNICATIONS                  
US Airways and American Airlines Merge to Create the New American Airlines - How They Got to "Yes"          
US Airways with Joele Frank

CAUSE-RELATED MARKETING                    
AXE Showerpooling
AXE / Unilever with Edelman

COMMUNITY RELATIONS                  
Smarter Football: A Look Inside the Film Room with Riddell        
Riddell with Cohn & Wolfe
                      
CORPORATE SOCIAL RESPONSIBILITY                
World Hunger Relief
Yum! Brands, Inc with Weber Shandwick
                      
PUBLIC EDUCATION                 
OK2TALK: Giving Youth a Voice to Discuss Mental Health        
National Association of Broadcasters (NAB) with Ogilvy Public Relations
                      
CRISIS MANAGEMENT             
Don't Ground America         
Airlines for America with Ketchum

ISSUES MANAGEMENT            
Making "Stronger than the Storm" A Self Fulfilling Prophecy for NJ Shore Businesses and Communities
New Jersey Economic Development Authority with MWW
                      
PUBLIC AFFAIRS (FEDERAL)             
Changing the National Conversation: 2013 Infrastructure Report Card      
American Society of Civil Engineers with The Glover Park Group
                      
PUBLIC AFFAIRS (STATE OR LOCAL)                    
Save Our Safety Net 
Connecticut Community Providers Association with Global Strategy Group

MEDIA RELATIONS
CORPORATE MEDIA RELATIONS                
Dunkin' Donuts: Brewing Hot PR in 2013   
Dunkin' Donuts with RF|Binder Partners Inc.

PRODUCT MEDIA RELATIONS - CONSUMER                   
Creating the World's Most Buzzed-About Bar: The Dead Rabbit, a "Gangs of New York"-Inspired Cocktail Saloon
The Dead Rabbit with Hanna Lee Communications, Inc.

PRODUCT MEDIA RELATIONS - TRADE                
Taking a Smart Approach to Launching Samsung SMART Camera
Samsung with Allison+Partners
                      
DIGITAL AND SOCIAL MEDIA
DIGITAL CAMPAIGN                
Dunder Mifflin's Scranton Super Bowl        
Quill.com with Olson Engage

SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN                 
HAVING A ‘BALL’ ON PINTEREST: Engaging Fans and Driving Sales for Ball® Canning Products Jarden Home Brands with 360 Public Relations

BLOGGER OUTREACH             
Online Inspiration Motivates DIYers
Sherwin-Williams with Carmichael Lynch Spong
                      
BRANDED JOURNALISM                     
Taking A Fresh Look at the Future of Frozen Food
ConAgra Foods with Ketchum

WORD OF MOUTH                      
Keurig "Brew the Love" Brewer on Doorstep          
Keurig with Cake

EXPERIENTIAL
GUERRILLA MARKETING                  
THE #EVERYDAYEFFECT - LIVE FROM NEW YORK          
Procter & Gamble with Citizen Relations
                      
PUBLICITY STUNT                     
P&G Scope Bacon    
P&G – Scope with MSLGROUP
                      
SPECIAL EVENT             
JELL-O Makes the Taste of Football Defeat Sweet
JELL-O refrigerated, ready-to-eat snacks with Hunter Public Relations
                      
SPONSORSHIP                  
On Your Mark, Get Set, Race Across America Powered by Trane 
Trane Residential Solutions with Carmichael Lynch Spong
                      
TRADE SHOW                  
Making Magic at Commodity Classic 2013 
BASF Crop Protection with PadillaCRT

SPECIALIST AUDIENCE
MARKETING TO MEN               
Flannelytics: Using Humor to Reach Tradesmen     
Duluth Trading Co. with Exponent PR

MARKETING TO WOMEN                    
Hawaiian Tropic Reclaims its Spot in the Sun          
Hawaiian Tropic with Edelman
                      
MARKETING TO YOUTH                     
U by Kotex and Generation Know: Creating a Movement of Young Women to Spread the Word About Vaginal Health          
U by Kotex, from Kimberly-Clark Corporation with Marina Maher Communications
                      
MULTICULTURAL MARKETING                  
Uncovering the Oral Health Crisis    
W.K. Kellogg Foundation with Burness Communications
                      
INDUSTRY SECTOR CATEGORIES
CONSUMER GOODS
AUTOMOTIVE                  
Suzuki - Way of Life! Protecting a Brand through Bankruptcy and Market Exit   
American Suzuki Motor Corporation with FTI Consulting
                      
FASHION AND BEAUTY            
Head & Shoulders "Season of the Whiff"    
Head & Shoulders with Marina Maher Communications

FOOD AND BEVERAGE (BRANDED)            
Dos Equis Saves the Party with Dos de Mayo         
Dos Equis with Edelman
                      
FOOD AND BEVERAGE (COMMODITY)                  
Mango Gets a Mangover      
National Mango Board with FleishmanHillard
                      
TOYS AND GAMES                     
#GetReplaced
Activision with Edelman
                      
HOME AND FURNITURE                      
#ThermosThursday Refreshes Thirst For Iconic Thermos Brand     
Genuine Thermos Brand with Carmichael Lynch Spong

CONSUMER SERVICES
ENTERTAINMENT                     
EA SPORTS Madden NFL 25 Launch Campaign  
EA SPORTS with FleishmanHillard
                      
FINANCIAL SERVICES             
Heralding the Financial Rise of American Women  
Allianz Life with PadillaCRT
          
FOOD SERVICE               
Wendy's Pretzel Bacon Cheeseburger Love Fest     
Wendy's with Ketchum
                      
RETAILERS          
BYOF (Bring Your Own Friend) Day         
IKEA with Ketchum
                      
TRAVEL AND TOURISM           
British Airways UnGrounded
British Airways with Text100

BUSINESS-TO-BUSINESS
ENERGY AND NATURAL RESOURCES                   
The Spirit of Possibility: Voyaging into the Next Era of Aviation History with Solar Energy       
Solar Impulse with Weber Shandwick

CHEMICALS AND INDUSTRIALS                  
Hill+Knowlton Canada: CNOOC purchase of Nexen         
Nexen with Hill+Knowlton Canada

PROFESSIONAL SERVICE FIRMS                 
America Prepares for the Affordable Care Act        
Towers Watson with kwittken + company
                      
TRANSPORTATION AND LOGISTICS          
Navistar's Reputation Management Turnaround      
Navistar, Inc.

TECHNOLOGY
CONSUMER ELECTRONICS                
Let's Talk About Sex...With Vibrators         
Standard Innovation (We-Vibe®) with Ogilvy Public Relations

TECHNOLOGY: HARDWARE              
HP Joy Realized       
HP with Porter Novelli
                      
TECHNOLOGY: SOFTWARE AND SERVICES                    
Dropbox: 100 Million Thanks           
Dropbox with Allison+Partners
                      
TELECOMMUNICATIONS                    
I Want My Wireless! 
Transit Wireless with Access Communications
                      
WEB-BASED BUSINESS             
Generation Rent: Filling A Vacancy In The Online Rental Market 
Apartment Guide with M Booth
                      
HEALTHCARE
ANIMAL CARE                
Barking Up a Storm: Dognition Starts New Conversation About Man's Best Friend         
Dognition with French/West/Vaughan

CONSUMER HEALTH                
Every Day is a Lifetime        
Novartis with Burson-Marsteller

HEALTHCARE PROVIDERS                
Obamacare Is Working in California            
Covered California (California's Health Benefit Exchange) with Ogilvy Public Relations
                      
MEDICAL TECHNOLOGY                    
Epocrates Bugs + Drugs: Breaking Superbugs Out of the Hospital 
Epocrates with MSLGROUP

PHARMACEUTICAL: RX                      
I Design Prompts Action for World AIDS Day 2013          
Merck with Cohn & Wolfe
                      
NON-CORPORATE
ASSOCIATIONS                
U.S. Travel's Entry Reform Campaign         
U.S. Travel Association with APCO Worldwide

EDUCATIONAL AND CULTURAL INSTITUTIONS           
VIRTUAL AMBASSADORS UNLEASH THE POWER OF PLAY FOR MINNESOTA CHILDREN'S MUSEUM    
Minnesota Children's Museum with PadillaCRT
                      
GOVERNMENT AGENCIES                 
Making "Stronger than the Storm" A Self Fulfilling Prophecy for NJ Shore Businesses and Communities
New Jersey Economic Development Authority with MWW
                      
NOT-FOR-PROFIT ORGANIZATIONS           
Galvanizing for Giving         
United Nations Foundation and 92nd St Y with Havas PR North America
                      
INTERNATIONAL CATEGORIES
GLOBAL CAMPAIGN                 
Understanding Today's Digital Natives: Burson-Marsteller and Telefónica Conduct the World's Largest Millennial Survey      
Telefónica with Burson-Marsteller
                      
MULTIMARKET CAMPAIGN              
Spreading the "Good News" to Transform Colombia Into a Top Business and Tourism Destination in Latin America         
Proexport Colombia with Ogilvy Public Relations
                      
CANADIAN CAMPAIGN            
Hyundai Hockey Helpers 2013        
Hyundai Auto Canada Corporation with Citizen Optimum LP
                      
LATIN AMERICAN CAMPAIGN                     
Project Macondo       
BSA | The Software Alliance with Axon Comunicacion International
                      
SILVER SABRE AWARDS FOR PUBLIC RELATIONS MANAGEMENT
PR AGENCY EMPLOYEE PROGRAM           
Los Angeles Camp Week     
PMK-BNC
                      
PR AGENCY CITIZENSHIP                  
MMC Mobilizes the Agency to Help She’s the First Change the World…One Girl at a Time
Marina Maher Communications (MMC)      
                      
PR AGENCY MARKETING                  
REFRESHING A BRAND, TRANSFORMING AN INDUSTRY: FleishmanHillard Embodies the Shape of
Communications to Come    
FleishmanHillard
                      
THOUGHT LEADERSHIP IN PR                      
Communicating Character    
Hill+Knowlton Strategies
 

Article tags
SABRE Awards
View Style:

Load 3 More
comments powered by Disqus