EAST RUTHERFORD, NJ—MWW Group has formed a strategic partnership with Paratus, a government and business continuity and crisis management consultancy founded by Timothy Patterson, a former Naval officer who completed his military service with the White House Military Office, serving with the President’s Emergency Operations Center.
Together MWW and Paratus have launched C3Ready, a suite of services designed to integrate organizations’ operational and communications responses to anticipated and unforeseen crises in a way designed to help minimize operational downtime, mitigate revenue and branding losses, improve leadership continuity and as a result, strengthen the ability to effectively manage incidents and the requisite communications with internal and external audiences.
C3Ready focuses on the three critical elements of crisis management—continuity, crisis response and communications—with services ranging from incident response analysis, crisis plan development and scenario-based training, to command center architecture, technology implementation and infrastructure stress testing.
“Far too many organizations impede their business continuity and incident response measures when they task offices, employees and disconnected executives with critically-interdependent operational and communication responsibilities without the proper planning and capabilities,” says Pattersons. “We frequently see business operations crisis response directed by the COO or a command center, while the external communications response is directed by the public relations or marketing team with minimal coordination between the two.
“During an event, it is too late to break down those internal barriers, integrate response activities and deliver crisis communications when every second counts. Today’s business environment clearly demonstrates that internal and external crises directly affect an organization’s revenue, reputation, business prospects, and, at times, their very existence hangs in the balance.”
Adds MWW president and chief executive Michael Kempner: “Organizations of every shape and size—whether public or private, for-profit or not-for-profit, B2B, B2C, digital or brick-and-mortar—share a common vulnerability: the impact of time when crises strike. Operational disruption can lead to lost sales, lost leadership and declining confidence among key stakeholders. Likewise, delayed or ineffective communications in a crisis can cause you to lose control of your story, allowing others to run roughshod over your reputation.”