MWW Promotes Forsatz to Lead New York Consumer Group
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MWW Promotes Forsatz to Lead New York Consumer Group

MWW Group has named Cheryll Forsatz senior vice president and director of its New York consumer lifestyle marketing practice, a newly created position. Forsatz will provide strategic counsel and direction for clients and account teams.

Paul Holmes

EAST RUTHERFORD, NJ—MWW Group has named Cheryll Forsatz senior vice president and director of its New York consumer lifestyle marketing practice, a newly created position. Forsatz will provide strategic counsel and direction for clients and account teams and integrate consumer marketing initiatives across other agency practice areas for both national and regional clients.

 

MWW's New York consumer client roster includes McDonald's, Samsung, Sara Lee and 1-800-Flowers and recent client acquisitions: Gold's Gyms, Al Copeland's restaurant brands, Advanta, Keep a Child Alive, Product of the Year and The Paul Taylor Dance Company.

 

Forsatz has spent 11 years with MWW, leading communications activities for several of the agency's flagship clients. In her new position, she will also be responsible for leading business development efforts, working in close partnership with executive vice president and national consumer lifestyle marketing practice leader Alissa Blate.

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