EAST RUTHERFORD, NJ—MWW Group has been retained by Intermedia, a leading provider of hosted Microsoft Exchange services for small and mid-sized businesses. As agency of record, MWW Group will implement a communications program to develop the company’s reputation as the premier provider of business e-mail hosting.
MWW Group will execute a strategic media relations campaign targeting business, trade, national and regional outlets. In addition, MWW Group will provide industry analyst communications and a thought leadership campaign to position the company’s executives as experts in business email security, reliability and accessibility.
“MWW Group’s expertise in business-to-business marketing and success implementing PR campaigns to position companies as industry leaders makes the agency a strong partner to achieve Intermedia’s communications objectives,” says Rurik Bradbury, vice president of strategy at Intermedia. “The team brings the right balance of business-to-business experience, technical understanding and marketing savvy”