EAST RUTHERFORD, N.J.—Blake Robinson, co-founder of the popular gadgets blog CrunchGear, has joined MWW Group as a senior digital media specialist. Robinson has experience leading initiatives for global brands such as Dell, Proctor & Gamble and American Express. He will report to Saurabh Wahi, senior vice president for DialogueMedia.
Before joining MWW, Robinson worked at Federated Media as primary interpreter of web metrics on conversational media campaigns for clients including the American Express OPEN Forum initiative, which was recently recognized as a 2008 MIXX Awards Gold Winner for brand awareness and position.
In 2006, Robinson launched CrunchGear, where he served as a regular contributor, providing technical commentary on key industry topics.