NEW YORK—MWW Group has hired Doug O’Reilly as vice president, director of insights and research. He will help spearhead MWW Group's research practice and guide the expansion of its active listening and insight development capabilities. His team will build new methodologies and tools that support MWW’s practice areas and deliver insight into how online and offline dialogues create trust, relevancy and action among key stakeholders.
Prior to joining MWW Group, O’Reilly worked independently as owner and consultant at Maypopp on research, social media and community building strategies for companies including Katalyst Films, Cosmopolitan Las Vegas, and Saatchi & Saatchi.
Previously, O’Reilly served as vice president, strategic planning and research at SHVO, and formally led the marketing strategy and research group at Cendant Corporation, where he assisted in the development of marketing strategies for over 30 brands, including Orbitz, Cheaptickets, Century 21, and Wyndham Hotels and Resorts.