MWW to Provide PR for Five CIT Operating Units
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MWW to Provide PR for Five CIT Operating Units

Financial services giant CIT Group, which recently spun itself out from trouble Tyco, has retained The MWW Group to manage public relations and media relations activities for five operating units.

Paul Holmes

EAST RUTHERFORD, NJ—Financial services giant CIT Group, which recently spun itself out from trouble Tyco, has retained The MWW Group to manage public relations and media relations activities for the company’s five core operating groups.

MWW will provide public relations support for commercial finance, capital finance, equipment finance, specialty finance and structured finance. Edelman will continue to provide corporate communications counsel to the company.

“We were impressed by MWW’s enthusiasm and expertise, as well as their understanding of the diverse set of industries in which we conduct business,” said Kelley Gipson, senior vice president and director of marketing and corporate communications.

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