EAST RUTHERFORD, NJ—MWW Group has been hired by Keep A Child Alive to lead a PR campaign supporting the organizations battle against the HIV/AIDS epidemic. KCA is a global non-profit that provides life-saving medication, social support and orphan care to children and families stricken by HIV/AIDS and living in the world’s poorest countries.
MWW’s program will focus on helping to save the lives of children and parents in the world’s poorest countries by raising awareness and generating funding for treatment and care. The campaign will include media relationships, strategic alliance-building, event management and celebrity relations. MWW Group will also support and augment KCA’s partnerships with leading business and non-profit organizations including Clear Channel Radio, Bloomberg LP, and The Walt Disney Company.