MyCheck Hires CCgroup For UK PR Remit
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

MyCheck Hires CCgroup For UK PR Remit

Santander-backed startup brings in agency support as it eyes UK growth.

Holmes Report

MyCheck Hires CCgroup For UK PR Remit

LONDON—Mobile payments startup MyCheck has hired CCgroup for UK PR support, shortly after securing $5m in backing from Spanish bank Santander.

MyCheck has tasked CCgroup with helping the company to build its brand, increase awareness and support lead generation.

After launching as a consumer app in 2011, MyCheck now has more of a B2B focus, working with big restaurant chains like Busaba Eathai and Prezzo to handle mobile payments and loyalty.

"The mobile payments market seems to be the subject of a terminal hype cycle - there's a great deal of talk but very little action," said MyCheck Europe VP Gil Hazan. "MyCheck has been working with major brands, particularly restaurants, for a number of years now. We want to demonstrate that mobile payments are here today and are making a significant and sustainable business impact."

"We needed an agency that could help us tell a differentiated story that cuts through the noise and deliver both column inches and sales leads," added Hazan. "It was critical the agency has a deep understanding of the market and influencer landscape."







View Style:

Load 3 More
comments powered by Disqus