CHICAGO—Nakano Foods, a leading manufacturer of condiments in the U.S., has named new agencies of record for public relations, branding and strategy and promotion. Nakano, which produces quality vinegars, mustards, cooking wines and Asian condiments, will be working with Dome Communications, FoodMix and Robinson & Maites.
Dome Communications will manage Nakano’s trade and consumer public relations efforts throughout 2004. Among the firm’s immediate assignments are trade public relations efforts surrounding Nakano Foods’ name change, slated for May 2004.
“We have hired three agencies with extensive experience in consumer packaged goods that will be critical in helping Nakano Foods grow with new products and new brands,” said executive director of marketing Dave Rotunno. “We are confident that Dome Communications, Foodmix and Robinson & Maites can take Nakano Foods’ marketing efforts to the next level.”