SANTA CLARA, CA—Interactive entertainment software publisher and developer Namco Bandai Games America has selected Weber Shandwick as agency of record. Weber Shandwick's California offices will support the brand on a national level following a competitive agency review.
“Weber Shandwick demonstrated a clear understanding of our company and the industry,” says Andrew Lelchuk, executive vice president of sales and marketing for Namco Bandai Games America, who adds that the firm “will help us accomplish our corporate vision and build our brand identity” as well as launching the company’s new line-up of video games.
Weber Shandwick’s consumer practice will launch a proactive effort to raise the company's profile and drive consumer awareness and understanding of the brand. Programs will include brand and corporate positioning, consumer marketing, media relations, social media, product launches, events and trade show strategy.