LOS ANGELES—Napster, a pioneer in the digital music business, has promoted Dana Harris to vice president of corporate communications and public relations. She continues to manage all corporate communications and media relations initiatives for the company and participates in the positioning of the Napster brand.
Prior to joining Napster, Harris was an in-house communications staffer at pressplay, a joint venture with Sony Music and Entertainment and Universal Music Group, subsequently purchased by Roxio. When Roxio became Napster 2.0, Harris was instrumental in the media and consumer launch campaigns for the re-birth of the Napster music service.
In 2004 Harris was promoted to director of corporate communications and relocated to Napster’s Los Angeles headquarters, where she led the successful launch of Napster To Go, the world’s first portable digital music subscription service.
Harris began her communications career with a three-year stint with the technology and corporate business practices in Fleishman-Hillard’s New York office.