BOSTON—Brodeur Worldwide has been selected by National Shopping Service as its strategic communications partner and agency of record. National Shopping Service is a leading provider of customizable mystery shopping services, a nearly $1.5 billion global industry. It chose Brodeur Worldwide for its experience promoting business technology products and services and its tightly-integrated worldwide network of communications, public relations and marketing consultants.
Brodeur will provide strategic positioning and messaging, media and analyst relations, and other services to build awareness of National Shopping Service as the leader in mystery shopping services. Brodeur’s San Francisco office will lead the account.
“Brodeur demonstrated its ability to think and act both strategically and creatively in helping distribute our message to customer-centric companies in need of customizable mystery shopping services,” said Matt Wozniak, president and CEO of National Shopping Service. “With confidentiality and secrecy being defining characteristics of this industry, mystery shopping services like ours do not always receive the attention they deserve for their contributions to businesses around the world. We chose Brodeur to help us get the word out.”