NBC Sports Vet to Head PR for Goodyear Blimp
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NBC Sports Vet to Head PR for Goodyear Blimp

Goodyear has named former NBC Sports communications director Jennifer Arnold as manager of public relations for one of the world’s most visible corporate icons—-the Goodyear blimp.

Paul Holmes

  AKRON, August 10—Goodyear has named former NBC Sports communications director Jennifer Arnold as manager of public relations for one of the world’s most visible corporate icons—the Goodyear blimp. During Arnold’s 16-year career with NBC she had been responsible for media relations and public relations strategy for many of the highest profile events and people in the world.
 
Says Goodyear senior vice president of global communications John Perduyn, “Jennifer brings to us a wealth of experience creating and executing PR programs for major events such as the Super Bowl, NBA Finals, Wimbledon, World Series and the Olympics. This background will help us enormously as we continue to expand our blimp television activities, bringing the best possible aerial coverage to all the networks and their millions of viewers, as well as continuing our public service and safety communications campaigns.”
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