By Arun Sudhaman
SAN FRANCISCO: NComputing, the company best known for allowing multiple people to share a single PC, has handed its global PR account to BondPR following a multi-agency review.
BondPR takes charge of a retainer worth more than $500K, which was previously handled by Hill & Knowlton. The fledgling global network will lead the business out of its San Francisco office, headed by Debra Raine, the PR veteran who recently merged her agency with BondPR.
The programme itself will see NComputing attempt to drive awareness of its ability to change the economics of desktop computing. The company already counts strong positions in the education and small business sectors, but is also attempting to build its business in the enterprise market.
“Even though we have an extensive customer base around the world, building awareness of our story is critical as we focus attention on the global enterprise market,” said NComputing SVP of marketing, Jim McHugh.
McHugh added that the company had discussions with several “traditional” large agencies, before deciding on BondPR, a network that executes global campaigns through a series of worldwide hubs.
The NComputing campaign is being targeted at such markets as the US, UK, Singapore, India, Uganda and Macedonia.