NEW YORK—Technology-focused, London-based public relations firm Nelson Bostock Communications, acquired three years ago by marketing services company Creston, is launching a U.S. operation to offer services for U.S. agencies and their clients seeking access to the U.K., Europe and beyond. The agency has appointed its first head of international business, with director Lisa Allen moving full time to the U.S. to lead the new office.
Allen will work closely with the newly-formed Creston USA, which opened for business in New York earlier last month. She will be responsible for forging closer ties with like-minded American technology and consumer-tech agencies who need an international partner and also directly with clients who are looking to expand PR activity from the U.S. onto the world stage.
Nelson Bostock already works with several international clients, Canon Europe, Toshiba, Juniper Networks, Sterling Commerce and HTC. Last month the agency managed the global launch of HTC’s new Touch mobile phone, which was coordinated through the client’s U.S. office.
Allen’s previous role as head of the mobile practice in London has been filled by Aparna Aswani, who joins Nelson Bostock from Inferno.
According to Nelson Bostock chairman Martin Bostock, “We already handle a significant amount of international business through our affiliate network in Europe and beyond and much of this business comes to us via our affiliates in the United States.”