WALTHAM, MA—Racepoint Group, a public relations agency with special expertise in digital media relations, has been engaged by Neoware, a leading provider of thin client computing software and devices for enterprises, to help bring Neoware’s established technology to the desktop virtualization market.
Racepoint will provide Neoware with comprehensive public relations support including positioning and messaging, media and analyst relations, digital media relations and writing services. Additionally, Digital Influence Group, Racepoint’s sister company within Larry Weber’s W2 Group, will lead the development of a new Neoware website.
“Neoware selected Racepoint because we need a very aggressive approach and an agency that is extremely well connected, especially in the digital channels,” says Klaus Besier, CEO of Neoware. “I have worked with the Racepoint team going back many years and continue to be impressed by its strategic thinking, creativity and superb execution.”