DUBAI—NettResults, an independent public relations firm with its headquarters in the United Arab Emirates, has opened an office in Riyadh, Saudi Arabia. The firm has been working with clients and press in the Kingdom for several years and the new office will initially help with client liaisons. Some of the firm’s staff will be based in Riyadh, with the Dubai-based executive team taking a regional approach to client relationships.
According to managing director Nick Leighton, “Saudi Arabia’s free market economy has undergone remarkable changes in a relatively short period of time. It has evolved from a basic agricultural society into a regional and global economic power with a modern infrastructure. The private sector is playing an increasingly larger role in the Saudi economy and now accounts for about half of the GDP. The sector is expected to continue growing, especially as Saudi Arabia opens its doors further to foreign investment.”