NEW YORK—Kwittken & Company has been selected by Silverjet as its North American public relations agency of record. Silverjet is a new low fare, business class-only airline offering service between the New York area and London beginning January 25. KCO has been charged with raising awareness of the forthcoming launch of the airline in support of ticket sales and will spearhead the carrier’s U.S. consumer marketing initiatives while also managing corporate and crisis communications.
“Silverjet is a brand concept that is unique in the airline industry that will introduce for business and up-market leisure travelers a new way to travel, defined by comfort, speed and value,” says Andria Piekarz, president of Silverjet’s U.S. operations. “We sought an agency partner with the ability to creatively and intelligently differentiate us in a very crowded marketplace even before our first flight takes off.”