LOS ANGELES—Entertainment public relations specialist PMK*BNC has been selected as agency of record for audio brand Beats by Dr. Dre, leading online entertainment destination IMDb, and high-end hospitality leader The One Group.
The agency will help design and execute marketing and brand communications strategies including events, public relations, retail activities and social media, as well as oversee product placement for Beats by Dr. Dre. The firm will also create and carry out fully integrated media relations strategies for IMDb, and will oversee marketing communications and brand building for The ONE Group.
In addition, PMK*BNC recently promoted PR veteran Kevin Gessay to senior vice president, and Victoria Greene and Krista Woerz to vice president in the brands division of the agency’s Los Angeles office. Gessay has been with the agency for more than 10 years working with clients such as Caesars Entertainment, Audi and Village at the Lift, as well as overseeing the entertainment outreach practice.