ALBANY—Eric Mower & Associates has unveiled a new program that teaches participants how to create and deliver effective messages when appearing before governmental decision-makers. The one-day workshop aims to teach participants the keys to successful advocacy, including the techniques of preparing messages and for conducting successful face-to-face meetings with elected officials, policy makers and their staffs.
The governmental advocacy training program is designed for CEOs, senior management, government relations specialists or any other employee who may take part in meetings with governmental decision-makers. It was jointly developed by EMA’s public affairs and reputation management groups.
“Like the news media, lawmakers and policy makers are a specific type of audience and communicating with them requires particular skills and experience,” says Robert Bellafiore, EMA partner and director of public affairs, a one-time press secretary and senior adviser to New York Gov. George Pataki. “To do this well, you need to know how governmental decision makers think, what they respond to, and how they interact with people who advocate various positions. It can get tricky and, like skydiving or driving in the Daytona 500, is not for the untrained.”
The full-day program utilizes a two-person training team that teaches:
• How legislators think
• What information they need to make decisions
• What makes good messages
• How to maximize your chances of successfully delivering your messages
• What distractions you must overcome
• How to answer tough questions
• How to prepare and rehearse your presentation